The Keurig of Cocktails - FAIL

I was at Best Buy today, but that's a different story. I saw this next to the line of blenders and all.It's nothing more than a very expensive way of mixing drinks that gets you to buy these drink pods for nearly $3.50 each -- not counting the actual liquor.How long do you think this will even get made?First you buy a glorified pump mixed with a Keurig for $350. Then you get a box of six pods for $20. What the actual fork? Each pod contains maybe ten cents of ingredients.And once this fails you have a $350 door stop because you can't get new pods any longer.What are the investors thinking?!