More of the same, maybe not

In business I see so often that people just keep doing what they are doing — but not thinking about what it is they are doing. This tends to devolve into a rut that gets worn quite deep. It becomes easy to do the thing you do. You get complacent.

Eventually that rut feels comfortable. You start to defend your rut as your own.

You coast.

If enough people do that, whatever place you’re at is doomed.

It may have worked in the 1950s that you could just show up and do your well defined job, go home, and repeat. It doesn’t now.

Companies that fail tend not to have good outcomes.

Then you don’t have a job.

Thankfully, I still have one.

I try not to coast.